I told John today that the next new technology that I'm looking forward to will be animated t-shirt designs and/or hologram t-shirt designs.
I really have no idea why that came into my head, except maybe it came from a banner ad.
Which then explains John's biggest fears that then we'd get full length commercials on people's shirts. And I can see that since we already have logo ads on clothes.
But still the positive outweighs the negatives. Just like the mental filter most of us have developed for banner ads on webpages.